:root{
 --ink:#121820;--navy:#17283e;--navy2:#213b57;--paper:#f5f0e8;--paper2:#ebe2d5;
 --white:#fffdfa;--accent:#e86a3d;--accent2:#f0a06b;--blue:#9fc2d9;--muted:#69717b;
 --line:rgba(18,24,32,.14);--shadow:0 24px 70px rgba(18,24,32,.10);--max:1240px;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}img{max-width:100%;display:block}.container{width:min(var(--max),92vw);margin:auto}
.announcement{background:var(--ink);color:#fff;text-align:center;padding:10px 18px;font-size:11px;text-transform:uppercase;letter-spacing:.1em}
.site-header{position:sticky;top:0;z-index:60;background:rgba(245,240,232,.94);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.nav{height:78px;display:flex;align-items:center;justify-content:space-between;gap:22px;position:relative}
.brand{display:flex;align-items:center;gap:10px;font-size:23px;font-weight:950;letter-spacing:-.04em}.brand-mark{width:30px;height:30px;border:2px solid var(--ink);border-radius:50%;position:relative}.brand-mark:after{content:"";position:absolute;width:14px;height:14px;border-radius:50%;background:var(--accent);right:-5px;bottom:-3px}
.nav-links{display:flex;align-items:center;gap:23px;font-size:14px;font-weight:760}.nav-links a:hover,.nav-links a.active{color:var(--accent)}
.nav-actions{display:flex;align-items:center;gap:10px}.mobile-toggle{display:none;border:0;background:none;font-size:25px;cursor:pointer}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:13px 18px;border-radius:999px;border:1px solid var(--ink);font-size:14px;font-weight:850;gap:8px;transition:.2s ease}.btn:hover{transform:translateY(-1px)}.btn-dark{background:var(--ink);color:#fff}.btn-light{background:var(--white);border-color:var(--line)}.btn-accent{background:var(--accent);border-color:var(--accent);color:#fff}
.section{padding:92px 0}.section-white{background:var(--white)}.section-dark{background:var(--navy);color:#fff}.section-blue{background:#dcebf4}
.eyebrow,.kicker{font-size:11px;font-weight:900;text-transform:uppercase;letter-spacing:.14em;color:var(--accent)}.kicker{display:flex;align-items:center;gap:10px}.kicker:before{content:"";height:2px;width:30px;background:currentColor}
.section-head{display:grid;grid-template-columns:.92fr 1.08fr;gap:56px;align-items:end;margin-bottom:42px}.section-head h2{font-size:clamp(40px,5vw,64px);line-height:.98;letter-spacing:-.055em;margin:10px 0}.section-head p{color:var(--muted);max-width:720px;font-size:17px}.section-dark .section-head p{color:#c7d2dc}

/* hero */
.hero{padding:68px 0 70px;overflow:hidden}.hero-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:32px;align-items:center}
.hero h1{font-size:clamp(58px,7vw,96px);line-height:.9;letter-spacing:-.075em;margin:18px 0 24px;max-width:800px}
.hero .lead{font-size:20px;color:var(--muted);max-width:720px}.hero .lead strong{color:var(--ink)}.hero .sublead{font-size:14px;color:var(--muted);max-width:690px}
.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin:31px 0}.proof-row{display:flex;gap:18px;flex-wrap:wrap;margin-top:28px;font-size:12px;font-weight:850}.proof-row span{display:flex;gap:7px;align-items:center}.proof-row i{display:block;width:7px;height:7px;background:var(--accent);border-radius:50%}
.hero-visual{position:relative;min-height:610px}.hero-photo{position:absolute;inset:0 38px 38px 0;border-radius:38px;overflow:hidden;background:#ddd;box-shadow:var(--shadow)}.hero-photo img{width:100%;height:100%;object-fit:cover}
.hero-note{position:absolute;right:0;bottom:0;width:250px;background:var(--white);border:1px solid var(--line);border-radius:22px;padding:19px;box-shadow:var(--shadow)}.hero-note b{display:block;color:var(--accent);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.hero-note strong{display:block;font-size:20px;line-height:1.12;margin:7px 0}.hero-note p{font-size:12px;color:var(--muted);margin:0}

/* Audience */
.audience-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}.audience-card{border:1px solid var(--line);border-radius:20px;padding:22px;background:#fff;min-height:215px}.audience-card .num{font-size:11px;color:var(--accent);font-weight:900;letter-spacing:.12em}.audience-card h3{font-size:20px;line-height:1.08;margin:32px 0 10px}.audience-card p{font-size:13px;color:var(--muted);margin:0}

/* Decision */
.decision-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.decision-card{border-radius:28px;padding:32px;border:1px solid var(--line);background:#fff;min-height:395px}.decision-card.custom{background:var(--navy);color:#fff}.decision-card .label{font-size:11px;font-weight:900;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}.decision-card h3{font-size:36px;line-height:1;margin:17px 0}.decision-card p{color:var(--muted)}.decision-card.custom p{color:#c9d4dd}.decision-list{display:grid;gap:10px;margin-top:24px}.decision-list span{border-top:1px solid var(--line);padding-top:10px;font-size:13px;font-weight:770}.decision-card.custom .decision-list span{border-color:rgba(255,255,255,.17)}

/* brief */
.brief-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:48px;align-items:center}.brief-visual{border-radius:34px;overflow:hidden;box-shadow:var(--shadow)}.brief-visual img{width:100%;height:100%;object-fit:cover}
.brief-copy h2,.anatomy-copy h2,.prototype-copy h2,.retail-copy h2,.scale-copy h2{font-size:clamp(42px,5vw,66px);line-height:.97;letter-spacing:-.055em;margin:8px 0 18px}.brief-copy p,.anatomy-copy p,.prototype-copy p,.retail-copy p,.scale-copy p{color:var(--muted)}
.brief-points{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-top:22px}.brief-point{background:#fff;border:1px solid var(--line);border-radius:17px;padding:17px}.brief-point b{display:block;color:var(--accent);font-size:10px;letter-spacing:.09em;text-transform:uppercase}.brief-point strong{display:block;margin-top:7px;font-size:14px}

/* anatomy / dev areas */
.anatomy-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:48px;align-items:center}.anatomy-visual{border-radius:34px;overflow:hidden}.anatomy-visual img{width:100%}
.dev-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px}.dev-card{border:1px solid var(--line);background:#fff;border-radius:20px;padding:21px}.dev-card b{font-size:10px;color:var(--accent);letter-spacing:.08em;text-transform:uppercase}.dev-card h3{font-size:21px;margin:12px 0 8px}.dev-card p{font-size:13px;color:var(--muted);margin:0}

/* prototype */
.prototype-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:48px;align-items:center}.prototype-photo{border-radius:34px;overflow:hidden;background:#ddd;box-shadow:var(--shadow)}.prototype-photo img{width:100%;aspect-ratio:1.08/1;object-fit:cover}
.review-list{display:grid;gap:10px;margin-top:24px}.review-row{display:grid;grid-template-columns:50px 1fr;gap:14px;align-items:start;background:#fff;border:1px solid var(--line);border-radius:18px;padding:16px}.review-row b{color:var(--accent);font-size:12px}.review-row strong{display:block;font-size:15px}.review-row span{display:block;color:var(--muted);font-size:13px;margin-top:4px}

/* process */
.process-grid{display:grid;grid-template-columns:repeat(6,1fr);gap:10px;margin-top:36px}.process-card{border:1px solid rgba(255,255,255,.17);border-radius:22px;padding:22px;min-height:235px;position:relative}.process-card b{display:block;color:var(--accent2);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.process-card h3{font-size:22px;line-height:1.05;margin:32px 0 10px}.process-card p{font-size:12px;color:#c7d2dc;margin:0}.process-card:not(:last-child):after{content:"→";position:absolute;right:-11px;top:51%;font-size:18px;color:var(--accent2);z-index:2}

/* retail */
.retail-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:30px}.retail-image{border-radius:28px;overflow:hidden;position:relative;min-height:455px;background:#ddd}.retail-image img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.retail-caption{position:absolute;inset:auto 0 0;background:linear-gradient(transparent,rgba(8,14,22,.88));padding:27px;color:#fff}.retail-caption h3{font-size:23px;margin:0 0 7px}.retail-caption p{font-size:13px;color:#e7edf2;margin:0}

/* scale */
.scale-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}.scale-photo{border-radius:34px;overflow:hidden;box-shadow:var(--shadow)}.scale-photo img{width:100%;aspect-ratio:1/1;object-fit:cover}.scale-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-top:24px}.scale-step{border:1px solid var(--line);background:#fff;border-radius:18px;padding:17px}.scale-step b{display:block;color:var(--accent);font-size:10px;text-transform:uppercase;letter-spacing:.08em}.scale-step strong{display:block;margin-top:7px;font-size:14px}

/* comparison */
.compare-wrap{overflow:auto;border:1px solid var(--line);border-radius:24px;background:#fff}.compare{width:100%;border-collapse:collapse;min-width:760px}.compare th,.compare td{text-align:left;padding:17px 20px;border-bottom:1px solid var(--line)}.compare tr:last-child td{border-bottom:0}.compare th{background:#eef2f4;font-size:13px}.compare td:first-child{font-weight:850}.compare .highlight{background:#fff2eb}

/* FAQ */
.faq{max-width:920px;margin:auto}.faq-item{border-bottom:1px solid var(--line)}.faq-q{width:100%;display:flex;justify-content:space-between;gap:20px;align-items:center;border:0;background:none;padding:22px 0;text-align:left;font:inherit;font-size:18px;font-weight:900;cursor:pointer}.faq-q span{font-size:24px;transition:.2s}.faq-a{display:none;padding:0 0 22px;color:var(--muted);font-size:15px}.faq-item.open .faq-a{display:block}.faq-item.open .faq-q span{transform:rotate(45deg)}

/* CTA footer */
.final-cta{background:var(--navy);color:#fff}.cta-panel{display:grid;grid-template-columns:1.1fr .9fr;gap:34px;align-items:end}.cta-panel h2{font-size:clamp(48px,6vw,76px);line-height:.94;letter-spacing:-.06em;margin:8px 0 18px}.cta-panel p{color:#c7d2dc;max-width:650px}.cta-actions{display:flex;justify-content:flex-end;gap:10px;flex-wrap:wrap}
.footer{background:var(--ink);color:#fff;padding:62px 0 27px}.footer-grid{display:grid;grid-template-columns:1.2fr repeat(3,.8fr);gap:40px}.footer h4{font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:#96a4af}.footer a{display:block;margin:9px 0;color:#dde4e9;font-size:14px}.footer-brand p{max-width:350px;color:#99a7b2}.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:42px;padding-top:20px;display:flex;justify-content:space-between;gap:20px;color:#8f9ba5;font-size:12px}

@media(max-width:1080px){
 .nav-links{display:none}.mobile-toggle{display:block}.nav-actions .btn-light{display:none}
 .nav.open .nav-links{display:flex;position:absolute;top:78px;left:0;right:0;flex-direction:column;align-items:flex-start;padding:24px 4vw;background:var(--paper);border-bottom:1px solid var(--line)}
 .hero-grid,.section-head,.brief-grid,.anatomy-grid,.prototype-grid,.scale-grid,.cta-panel{grid-template-columns:1fr}
 .audience-grid{grid-template-columns:repeat(3,1fr)}.process-grid{grid-template-columns:repeat(3,1fr)}.process-card:after{display:none}
 .hero-visual{min-height:520px}.cta-actions{justify-content:flex-start}.footer-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:700px){
 .announcement{font-size:9px}.nav{height:68px}.nav.open .nav-links{top:68px}.nav-actions .btn-dark{padding:11px 13px}.brand{font-size:20px}
 .section{padding:60px 0}.hero{padding:48px 0}.hero h1{font-size:54px}.hero-visual{min-height:430px}.hero-photo{inset:0 8px 34px 0}.hero-note{width:210px}
 .audience-grid,.decision-grid,.dev-grid,.process-grid,.retail-grid,.scale-steps,.brief-points{grid-template-columns:1fr}
 .section-head{gap:14px}.section-head h2,.brief-copy h2,.anatomy-copy h2,.prototype-copy h2,.retail-copy h2,.scale-copy h2{font-size:42px}
 .retail-image{min-height:380px}.footer-grid{grid-template-columns:1fr}.footer-bottom{flex-direction:column}
}

/* Complete-display overrides for supplied custom-development photography */
.btn-light{color:var(--ink)}
.hero-visual{min-height:0;padding:0 14px 24px 0}
.hero-photo{position:relative;inset:auto;border-radius:38px;background:#eee}
.hero-photo img,.brief-visual img,.scale-photo img{width:100%;height:auto;aspect-ratio:auto;object-fit:contain}
.hero-note{right:-4px;bottom:-10px;width:230px}
.detail-visual-grid,.prototype-gallery{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.detail-visual-grid figure,.prototype-gallery figure,.quality-gallery figure,.retail-image{margin:0;border-radius:24px;overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.detail-visual-grid img,.prototype-gallery img,.quality-gallery img{width:100%;height:auto;object-fit:contain}
.detail-visual-grid figcaption,.prototype-gallery figcaption,.quality-gallery figcaption{padding:12px 16px;font-size:12px;font-weight:850;letter-spacing:.04em;text-transform:uppercase}
.quality-gallery{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px;color:var(--ink)}
.retail-grid--single{grid-template-columns:1fr}
.retail-image--wide{min-height:0;background:#fff}
.retail-image--wide img{position:static;width:100%;height:auto;object-fit:contain}
.retail-image--wide .retail-caption{position:static;background:var(--navy);padding:24px 28px}
.final-cta .btn-light{background:#fff;color:var(--ink);border-color:#fff}
.whatsapp-float{position:fixed;right:24px;bottom:24px;z-index:1000;width:62px;height:62px;border-radius:50%;display:grid;place-items:center;background:#25d366;color:#fff;border:2px solid rgba(255,255,255,.9);box-shadow:0 14px 34px rgba(18,24,32,.24),0 0 0 5px rgba(37,211,102,.14);transition:transform .2s ease,box-shadow .2s ease}
.whatsapp-float__mark{font-size:17px;font-weight:900;line-height:1;letter-spacing:-.04em}
.whatsapp-float:before{content:attr(data-label);position:absolute;right:calc(100% + 12px);padding:9px 12px;border-radius:999px;background:var(--ink);color:#fff;font-size:12px;font-weight:800;white-space:nowrap;opacity:0;transform:translateX(6px);pointer-events:none;transition:opacity .2s ease,transform .2s ease}
.whatsapp-float:hover{transform:translateY(-3px) scale(1.04);box-shadow:0 18px 40px rgba(18,24,32,.28),0 0 0 7px rgba(37,211,102,.18)}
.whatsapp-float:hover:before,.whatsapp-float:focus-visible:before{opacity:1;transform:translateX(0)}
.whatsapp-float:focus-visible{outline:3px solid var(--ink);outline-offset:4px}
@media(max-width:1080px){
 .hero-visual{min-height:0}
 .detail-visual-grid,.prototype-gallery{max-width:820px}
}
@media(max-width:700px){
 .hero-visual{min-height:0;padding:0 8px 34px 0}
 .hero-photo{inset:auto}
 .hero-note{right:0;bottom:0;width:210px}
 .detail-visual-grid,.prototype-gallery,.quality-gallery{grid-template-columns:1fr}
 .retail-image{min-height:0}
 .whatsapp-float{right:16px;bottom:calc(16px + env(safe-area-inset-bottom));width:56px;height:56px}
 .whatsapp-float:before{display:none}
}
@media(prefers-reduced-motion:reduce){.whatsapp-float,.whatsapp-float:before{transition:none}}

/* Supplied StriveSock logo used in the top-left site header */
.site-header .brand-logo{width:40px;height:40px;display:block;flex:0 0 auto;object-fit:contain;mix-blend-mode:multiply}
@media(max-width:700px){.site-header .brand-logo{width:36px;height:36px}}

/* Persistent WhatsApp invitation */
.whatsapp-float{width:auto;height:auto;border:0;border-radius:999px;background:transparent;display:flex;align-items:center;gap:10px;box-shadow:none;color:var(--ink)}
.whatsapp-float:before{content:none}
.whatsapp-float__copy{display:flex;flex-direction:column;align-items:flex-start;padding:10px 14px;border:1px solid var(--line);border-radius:16px;background:var(--white);box-shadow:0 12px 30px rgba(18,24,32,.16);line-height:1.15;white-space:nowrap}
.whatsapp-float__copy strong{font-size:14px;font-weight:900}
.whatsapp-float__copy small{margin-top:4px;color:var(--muted);font-size:12px;font-weight:700}
.whatsapp-float__mark{width:62px;height:62px;display:grid;place-items:center;flex:0 0 62px;border:2px solid rgba(255,255,255,.9);border-radius:50%;background:#25d366;color:#fff;box-shadow:0 14px 34px rgba(18,24,32,.24),0 0 0 5px rgba(37,211,102,.14)}
.whatsapp-float:hover{box-shadow:none}.whatsapp-float:hover .whatsapp-float__copy{border-color:rgba(37,211,102,.5)}
@media(max-width:700px){.whatsapp-float{width:auto;height:auto;gap:8px}.whatsapp-float__copy{padding:9px 11px}.whatsapp-float__copy small{display:none}.whatsapp-float__mark{width:56px;height:56px;flex-basis:56px}}