:root{
  --ink:#121820;--navy:#17283e;--navy2:#21364f;--paper:#f5f0e8;--paper2:#ece4d8;
  --white:#fffdfa;--accent:#e86a3d;--accent2:#f1a36e;--blue:#9fc2d9;--muted:#68727d;
  --line:rgba(18,24,32,.14);--shadow:0 24px 68px rgba(18,24,32,.10);--r:28px;--max:1240px
}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;line-height:1.55;-webkit-font-smoothing:antialiased}a{text-decoration:none;color:inherit}img{display:block;max-width:100%}.container{width:min(var(--max),92vw);margin-inline:auto}.announcement{background:var(--ink);color:#fff;text-align:center;padding:10px 18px;font-size:11px;letter-spacing:.11em;text-transform:uppercase;font-weight:800}.site-header{position:sticky;top:0;z-index:50;background:rgba(245,240,232,.94);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}.nav{height:78px;display:flex;align-items:center;justify-content:space-between;gap:22px}.brand{display:flex;align-items:center;gap:10px;font-size:23px;font-weight:950;letter-spacing:-.045em}.brand-mark{position:relative;width:30px;height:30px;border:2px solid var(--ink);border-radius:50%}.brand-mark:after{content:"";position:absolute;width:13px;height:13px;background:var(--accent);border-radius:50%;right:-5px;bottom:-3px}.nav-links{display:flex;align-items:center;gap:22px;font-size:14px;font-weight:760}.nav-links a:hover,.nav-links a.active{color:var(--accent)}.nav-actions{display:flex;gap:9px}.mobile-toggle{display:none;border:0;background:none;font-size:26px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 19px;border-radius:999px;border:1px solid var(--ink);font-weight:850;font-size:14px;transition:.2s ease;cursor:pointer}.btn:hover{transform:translateY(-1px)}.btn-dark{background:var(--ink);color:#fff}.btn-light{background:var(--white);border-color:var(--line)}.btn-accent{background:var(--accent);border-color:var(--accent);color:#fff}.btn-outline-light{color:#fff;border-color:rgba(255,255,255,.4)}
.section{padding:94px 0}.section-white{background:var(--white)}.section-dark{background:var(--navy);color:#fff}.section-blue{background:#d8e9f4}.section-head{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:end;margin-bottom:42px}.eyebrow{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:900;color:var(--accent)}h1,h2,h3,p{margin-top:0}.section-head h2,.split-copy h2,.sample-copy h2,.compare-head h2{font-size:clamp(38px,5vw,62px);line-height:1;letter-spacing:-.055em;margin:8px 0}.section-head p,.split-copy>p,.sample-copy>p,.compare-head p{color:var(--muted);font-size:17px;max-width:680px}.section-dark .section-head p{color:#c9d3dc}
/* hero */.hero{padding:70px 0 66px;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:50px;align-items:center}.kicker{display:flex;align-items:center;gap:10px;color:var(--accent);font-size:11px;font-weight:900;text-transform:uppercase;letter-spacing:.14em}.kicker:before{content:"";width:30px;height:2px;background:currentColor}.hero h1{font-size:clamp(56px,7vw,92px);line-height:.94;letter-spacing:-.067em;margin:18px 0 24px;max-width:760px}.hero .lead{font-size:19px;color:var(--muted);max-width:710px}.hero .sublead{font-size:14px;color:var(--muted);max-width:690px}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin:30px 0}.proof-row{display:flex;gap:17px;flex-wrap:wrap;margin-top:28px;font-size:12px;font-weight:850}.proof-row span{display:flex;align-items:center;gap:7px}.proof-row i{width:7px;height:7px;border-radius:50%;background:var(--accent);display:block}.hero-visual{position:relative;min-height:590px}.hero-photo{position:absolute;inset:0 34px 34px 0;border-radius:36px;overflow:hidden;background:#ddd;box-shadow:var(--shadow)}.hero-photo img{width:100%;height:100%;object-fit:cover}.hero-chip{position:absolute;right:0;bottom:0;width:230px;background:var(--white);border:1px solid var(--line);border-radius:22px;padding:18px;box-shadow:var(--shadow)}.hero-chip b{display:block;font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--accent)}.hero-chip strong{display:block;font-size:20px;margin:7px 0}.hero-chip p{margin:0;color:var(--muted);font-size:12px}
/* who */.audience-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.audience-card{border:1px solid var(--line);border-radius:22px;padding:24px;background:#fff;min-height:210px}.audience-card .num{font-size:11px;color:var(--accent);font-weight:900;letter-spacing:.12em}.audience-card h3{font-size:22px;line-height:1.05;margin:32px 0 10px}.audience-card p{font-size:14px;color:var(--muted);margin:0}.section-note{margin-top:18px;padding:18px 20px;border-radius:18px;background:#fff0e9;border:1px solid rgba(232,106,61,.23);font-size:14px}
/* styles */.style-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.style-card{background:#fff;border:1px solid var(--line);border-radius:24px;overflow:hidden;display:flex;flex-direction:column}.style-image{aspect-ratio:1/.9;background:var(--paper2);overflow:hidden}.style-image img{width:100%;height:100%;object-fit:cover;transition:.3s}.style-card:hover .style-image img{transform:scale(1.025)}.style-body{padding:22px;display:flex;flex-direction:column;flex:1}.style-meta{display:flex;justify-content:space-between;align-items:center;gap:10px;font-size:11px;font-weight:900;text-transform:uppercase;letter-spacing:.08em;color:var(--accent)}.style-body h3{font-size:23px;margin:10px 0 8px}.bestfor{font-size:12px;font-weight:800;color:var(--navy);margin-bottom:12px}.style-body p{color:var(--muted);font-size:14px}.text-link{font-weight:900;margin-top:auto;padding-top:12px}.center-actions{text-align:center;margin-top:26px}
/* customization */.split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}.visual-card{border-radius:34px;overflow:hidden;background:#ddd;box-shadow:var(--shadow)}.visual-card img{width:100%;height:100%;object-fit:cover}.custom-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-top:24px}.custom-item{padding:16px;border:1px solid var(--line);border-radius:17px;background:#fff}.custom-item b{color:var(--accent);font-size:12px;letter-spacing:.07em;text-transform:uppercase}.custom-item p{font-size:13px;color:var(--muted);margin:7px 0 0}.microcopy{margin-top:18px;font-size:14px;font-weight:800;color:var(--navy)}
/* packaging */.packaging-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:18px}.pack-large,.pack-small{border-radius:28px;overflow:hidden;background:#ddd;position:relative}.pack-large{min-height:575px}.pack-side{display:grid;gap:18px}.pack-small{min-height:278px}.packaging-grid img{width:100%;height:100%;position:absolute;inset:0;object-fit:cover}.caption{position:absolute;inset:auto 0 0;padding:24px;color:#fff;background:linear-gradient(transparent,rgba(8,14,22,.82))}.caption h3{margin:0 0 6px;font-size:22px}.caption p{font-size:13px;margin:0;color:#edf2f5}.pack-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:22px}.pack-tags span{border:1px solid var(--line);background:#fff;border-radius:999px;padding:8px 11px;font-size:12px;font-weight:800}
/* process */.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.process-card{border:1px solid rgba(255,255,255,.17);border-radius:22px;padding:24px;min-height:210px}.process-card b{display:block;color:var(--accent2);font-size:11px;letter-spacing:.11em;text-transform:uppercase}.process-card h3{font-size:23px;line-height:1.06;margin:34px 0 9px}.process-card p{font-size:13px;color:#c7d2dc;margin:0}
/* growth */.growth-grid{display:grid;grid-template-columns:.92fr 1.08fr;gap:48px;align-items:center}.growth-image{border-radius:34px;overflow:hidden;box-shadow:var(--shadow)}.growth-image img{width:100%;aspect-ratio:1;object-fit:cover}.growth-copy h2{font-size:clamp(42px,5vw,66px);line-height:.98;letter-spacing:-.055em;margin:8px 0 20px}.growth-copy>p{font-size:16px;color:var(--muted)}.growth-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-top:24px}.growth-step{border:1px solid var(--line);border-radius:18px;padding:18px;background:#fff}.growth-step b{font-size:11px;color:var(--accent);text-transform:uppercase;letter-spacing:.08em}.growth-step strong{display:block;margin-top:9px;font-size:14px}
/* compare */.compare-wrap{display:grid;grid-template-columns:.75fr 1.25fr;gap:44px;align-items:start}.compare-table{border:1px solid var(--line);border-radius:24px;overflow:hidden;background:#fff}.compare-row{display:grid;grid-template-columns:1.15fr 1fr 1fr}.compare-row>div{padding:16px 18px;border-bottom:1px solid var(--line)}.compare-row>div+div{border-left:1px solid var(--line)}.compare-row:last-child>div{border-bottom:0}.compare-row.head{background:var(--navy);color:#fff;font-weight:900}.compare-row .label{font-weight:800}.compare-row:not(.head) div:nth-child(2){background:#fff8f4}
/* sample */.sample-grid{display:grid;grid-template-columns:1fr 1fr;gap:46px;align-items:center}.sample-visual{background:var(--blue);border-radius:32px;padding:28px;min-height:430px;position:relative;overflow:hidden}.sample-kit{position:absolute;inset:55px 60px;background:var(--white);border-radius:28px;box-shadow:var(--shadow);padding:28px;display:flex;flex-direction:column;justify-content:space-between;transform:rotate(-3deg)}.sample-kit .logo{font-size:28px;font-weight:950;letter-spacing:-.04em}.kit-items{display:grid;grid-template-columns:repeat(2,1fr);gap:10px}.kit-item{padding:12px;border-radius:14px;background:var(--paper);font-size:12px;font-weight:800}.sample-note{font-size:12px;color:var(--muted);margin-top:16px}
/* FAQ */.faq{max-width:900px;margin-inline:auto}.faq-item{border-bottom:1px solid var(--line)}.faq-q{width:100%;display:flex;justify-content:space-between;align-items:center;gap:18px;border:0;background:none;text-align:left;padding:22px 0;font:inherit;font-size:18px;font-weight:900;cursor:pointer}.faq-q span{font-size:24px;transition:.2s}.faq-a{display:none;padding:0 0 22px;color:var(--muted);font-size:15px}.faq-item.open .faq-a{display:block}.faq-item.open .faq-q span{transform:rotate(45deg)}
/* supplied photography: preserve every image in full */
body{overflow-x:hidden}
body .hero-visual{min-height:0;display:grid;align-content:center}
body .hero-photo{position:relative;inset:auto;aspect-ratio:371/265;background:#fff}
body .hero-photo img{width:100%;height:100%;object-fit:contain}
body .hero-chip{position:relative;right:auto;bottom:auto;width:min(100%,360px);margin:12px 0 0 auto}
.style-image{aspect-ratio:2;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0}
.style-image img{width:100%;height:100%;object-fit:contain;background:var(--paper2);transition:none}
.style-card:hover .style-image img{transform:none}
.visual-card{aspect-ratio:1122/1402;background:#eadfce}
.visual-card img{width:100%;height:100%;object-fit:contain}
.packaging-grid{grid-template-columns:1fr}
body .pack-large{min-height:0;background:#fff}
.packaging-grid img{position:static;width:100%;height:auto;object-fit:contain}
.caption{position:static;padding:22px 24px;background:var(--navy)}
.process-visual{margin-top:22px;border-radius:28px;overflow:hidden;background:#fff;box-shadow:var(--shadow)}
.process-visual img{width:100%;height:auto;object-fit:contain}
.growth-image{background:var(--navy)}
.growth-image img{width:100%;height:auto;aspect-ratio:1;object-fit:contain}
body .sample-visual{min-height:0;padding:0;background:#fff;box-shadow:var(--shadow)}
.sample-visual img{width:100%;height:auto;object-fit:contain}
.whatsapp-float{position:fixed;right:24px;bottom:24px;z-index:1000;width:62px;height:62px;border-radius:50%;display:grid;place-items:center;background:#25d366;color:#fff;border:2px solid rgba(255,255,255,.9);box-shadow:0 14px 34px rgba(18,24,32,.24),0 0 0 5px rgba(37,211,102,.14);transition:transform .2s ease,box-shadow .2s ease}
.whatsapp-float__mark{font-size:17px;font-weight:900;line-height:1;letter-spacing:-.04em}
.whatsapp-float:before{content:attr(data-label);position:absolute;right:calc(100% + 12px);padding:9px 12px;border-radius:999px;background:var(--ink);color:#fff;font-size:12px;font-weight:800;white-space:nowrap;opacity:0;transform:translateX(6px);pointer-events:none;transition:opacity .2s ease,transform .2s ease}
.whatsapp-float:hover{transform:translateY(-3px) scale(1.04);box-shadow:0 18px 40px rgba(18,24,32,.28),0 0 0 7px rgba(37,211,102,.18)}
.whatsapp-float:hover:before,.whatsapp-float:focus-visible:before{opacity:1;transform:translateX(0)}
.whatsapp-float:focus-visible{outline:3px solid var(--ink);outline-offset:4px}
@media(max-width:680px){.style-image{aspect-ratio:2}.whatsapp-float{right:16px;bottom:calc(16px + env(safe-area-inset-bottom));width:56px;height:56px}.whatsapp-float:before{display:none}}
@media(prefers-reduced-motion:reduce){.whatsapp-float,.whatsapp-float:before{transition:none}}

/* Supplied StriveSock logo used in the top-left site header */
.site-header .brand-logo{width:40px;height:40px;display:block;flex:0 0 auto;object-fit:contain;mix-blend-mode:multiply}
@media(max-width:680px){.site-header .brand-logo{width:36px;height:36px}}

/* Persistent WhatsApp invitation */
.whatsapp-float{width:auto;height:auto;border:0;border-radius:999px;background:transparent;display:flex;align-items:center;gap:10px;box-shadow:none;color:var(--ink)}
.whatsapp-float:before{content:none}
.whatsapp-float__copy{display:flex;flex-direction:column;align-items:flex-start;padding:10px 14px;border:1px solid var(--line);border-radius:16px;background:var(--white);box-shadow:0 12px 30px rgba(18,24,32,.16);line-height:1.15;white-space:nowrap}
.whatsapp-float__copy strong{font-size:14px;font-weight:900}
.whatsapp-float__copy small{margin-top:4px;color:var(--muted);font-size:12px;font-weight:700}
.whatsapp-float__mark{width:62px;height:62px;display:grid;place-items:center;flex:0 0 62px;border:2px solid rgba(255,255,255,.9);border-radius:50%;background:#25d366;color:#fff;box-shadow:0 14px 34px rgba(18,24,32,.24),0 0 0 5px rgba(37,211,102,.14)}
.whatsapp-float:hover{box-shadow:none}.whatsapp-float:hover .whatsapp-float__copy{border-color:rgba(37,211,102,.5)}
@media(max-width:680px){.whatsapp-float{width:auto;height:auto;gap:8px}.whatsapp-float__copy{padding:9px 11px}.whatsapp-float__copy small{display:none}.whatsapp-float__mark{width:56px;height:56px;flex-basis:56px}}
/* cta */.final-cta{background:var(--navy);color:#fff}.cta-panel{display:grid;grid-template-columns:1.1fr .9fr;gap:36px;align-items:end}.cta-panel h2{font-size:clamp(46px,6vw,74px);line-height:.95;letter-spacing:-.06em;margin:8px 0 18px}.cta-panel p{color:#c8d2dc;max-width:650px}.cta-actions{display:flex;justify-content:flex-end;gap:10px;flex-wrap:wrap}.mini-link{display:block;text-align:right;margin-top:14px;color:#fff;font-weight:800;font-size:13px}
.footer{background:var(--ink);color:#fff;padding:62px 0 26px}.footer-grid{display:grid;grid-template-columns:1.2fr repeat(3,.8fr);gap:40px}.footer h4{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#96a4af}.footer a{display:block;margin:9px 0;color:#dde4e9;font-size:14px}.footer-brand p{max-width:350px;color:#99a7b2}.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:42px;padding-top:20px;display:flex;justify-content:space-between;gap:20px;color:#8f9ba5;font-size:12px}
@media(max-width:1000px){.nav-links{display:none}.mobile-toggle{display:block}.nav-actions .btn-light{display:none}.nav.open .nav-links{display:flex;position:absolute;top:78px;left:0;right:0;flex-direction:column;align-items:flex-start;padding:24px 4vw;background:var(--paper);border-bottom:1px solid var(--line)}.hero-grid,.section-head,.split,.packaging-grid,.growth-grid,.compare-wrap,.sample-grid,.cta-panel{grid-template-columns:1fr}.hero-visual{min-height:520px}.audience-grid{grid-template-columns:repeat(2,1fr)}.process-grid{grid-template-columns:repeat(2,1fr)}.footer-grid{grid-template-columns:1fr 1fr}.cta-actions{justify-content:flex-start}.mini-link{text-align:left}.section{padding:72px 0}}
@media(max-width:680px){.announcement{font-size:9px}.nav{height:68px}.nav.open .nav-links{top:68px}.brand{font-size:20px}.nav-actions .btn-dark{padding:11px 14px}.hero{padding:48px 0}.hero h1{font-size:52px}.hero-visual{min-height:440px}.hero-photo{inset:0 8px 34px 0}.hero-chip{width:205px}.audience-grid,.style-grid,.custom-grid,.process-grid,.growth-steps{grid-template-columns:1fr}.section-head{gap:14px}.section-head h2,.split-copy h2,.sample-copy h2,.compare-head h2{font-size:42px}.pack-large{min-height:440px}.pack-small{min-height:230px}.compare-row{grid-template-columns:1.15fr 1fr 1fr;font-size:12px}.compare-row>div{padding:12px 9px}.sample-visual{min-height:390px}.sample-kit{inset:45px 28px}.footer-grid{grid-template-columns:1fr}.footer-bottom{flex-direction:column}.section{padding:58px 0}}

/* Private Label acquisition navigation */
.hero .hero-moq{max-width:700px;margin:0 0 14px;padding:15px 18px;border-left:3px solid var(--accent);border-radius:0 14px 14px 0;background:#fff8f3;color:var(--ink);font-size:14px}.hero-moq strong{font-weight:850}.hero-moq a,.sku-example a,.faq-a a{color:#a63f1c;font-weight:850;text-decoration:underline;text-underline-offset:3px}.hero-moq a:hover,.sku-example a:hover,.faq-a a:hover{color:var(--ink)}.sku-example{margin-top:20px;padding:20px 22px;border:1px solid rgba(232,106,61,.3);border-radius:20px;background:#fff8f3}.sku-example>b{display:block;margin-bottom:8px;color:#a63f1c;font-size:11px;font-weight:900;letter-spacing:.11em;text-transform:uppercase}.sku-example p{margin:0 0 10px;color:var(--ink);font-size:14px}.sku-example a{font-size:13px}
.nav-dropdown{position:relative}.nav-parent-row{display:flex;align-items:center;gap:3px}.nav-dropdown-toggle{display:grid;place-items:center;width:26px;height:26px;padding:0;border:0;background:transparent;color:var(--ink);font:inherit;font-size:16px;cursor:pointer;transition:transform .2s}.nav-dropdown.open .nav-dropdown-toggle{transform:rotate(180deg)}.nav-submenu{position:absolute;top:calc(100% + 18px);left:50%;z-index:80;width:min(650px,88vw);display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:7px;padding:12px;border:1px solid var(--line);border-radius:20px;background:var(--white);box-shadow:var(--shadow);opacity:0;visibility:hidden;pointer-events:none;transform:translate(-50%,8px);transition:opacity .18s,transform .18s,visibility .18s}.nav-dropdown:hover .nav-submenu,.nav-dropdown:focus-within .nav-submenu,.nav-dropdown.open .nav-submenu{opacity:1;visibility:visible;pointer-events:auto;transform:translate(-50%,0)}.nav-submenu a{display:flex;flex-direction:column;gap:2px;padding:11px 13px;border-radius:12px;color:var(--ink)}.nav-submenu a:hover,.nav-submenu a[aria-current="page"]{background:var(--paper-2);color:var(--accent)}.nav-submenu strong{font-size:13px}.nav-submenu small{font-size:11px;font-weight:600;color:var(--muted)}
@media(max-width:1000px){.nav-dropdown{width:100%}.nav-parent-row{width:100%;justify-content:space-between}.nav-dropdown-toggle{display:grid}.nav-submenu{position:static;width:100%;display:none;grid-template-columns:1fr;margin-top:10px;padding:8px;opacity:1;visibility:visible;pointer-events:auto;transform:none;box-shadow:none}.nav-dropdown:hover .nav-submenu,.nav-dropdown:focus-within .nav-submenu{transform:none}.nav-dropdown.open .nav-submenu{display:grid}}
@media(min-width:1001px){.nav-submenu::before{content:"";position:absolute;left:0;right:0;top:-20px;height:20px}}