How to Expand From 3 SKUs to 10 SKUs

Expand winners first

The safest growth usually comes from adding colors to a proven style before introducing many unrelated constructions.

Add adjacent roles

After the core range is working, add one or two products that serve a different customer need: performance, trend or seasonal.

Protect range clarity

Every new SKU should have a reason to exist. A larger catalog is not automatically a stronger collection.