How Many Socks Should a New Brand Order?

Think in sell-through, not the lowest unit cost

A larger order may lower unit cost but increases inventory exposure. A test order should be large enough to generate meaningful sales feedback without tying up too much cash.

Split the range deliberately

Do not divide quantity evenly by habit. Core products usually deserve more depth than experimental trend products.

Reorder speed matters

A supplier that can repeat a winning style consistently can be more valuable than chasing the lowest first-order price.